California Just Finalized Its AI Regulations. Here's What Your Business Actually Needs to Do.

On September 22, 2025, the California Office of Administrative Law approved a package of regulations that had been in development for nearly three years. One week later, the California Privacy Protection Agency — now known as CalPrivacy — put out a press release that most businesses completely ignored.

That was a mistake.

These regulations cover cybersecurity audits, risk assessments, and something called Automated Decisionmaking Technology, or ADMT. If your business uses AI to make decisions about people — who gets hired, who sees which ads, who gets approved for what — you're probably covered. And the compliance clock is already ticking.

Here's what's actually happening, sourced entirely from the agency's own published documents. No speculation, no paraphrasing of paraphrases, no "we think this means..."

What Changed and When

The California Privacy Protection Agency Board adopted these regulations on July 24, 2025. The Office of Administrative Law approved them on September 22, 2025. They went into effect on January 1, 2026.

But here's the part that matters: the deadlines are staggered depending on what kind of obligation you're dealing with.

Risk assessments — compliance began January 1, 2026. This is live right now. If your business processes personal information in ways that present significant risk to consumers' privacy, you need to be conducting and documenting risk assessments today. Summaries and attestations must be submitted to CalPrivacy by April 1, 2028.

ADMT requirements — compliance begins January 1, 2027. You have about nine months. If your business uses automated decisionmaking technology to make significant decisions about consumers, you will need to provide pre-use notices and offer opt-out rights.

Cybersecurity audits — the deadlines depend on your company's revenue. Businesses over $100 million must submit certifications by April 1, 2028. Between $50 million and $100 million, you have until April 1, 2029. Under $50 million, April 1, 2030.

Who Is Covered

This applies to you if your business meets the California Consumer Privacy Act thresholds. In practical terms, your business is covered if it does business in California AND meets any one of these: annual gross revenue over $25 million, buys/sells/shares the personal information of 100,000 or more consumers or households per year, or derives 50% or more of annual revenue from selling or sharing consumers' personal information.

That revenue threshold is gross revenue, not California-specific revenue. If your business makes $25 million nationally and has even one California customer, you're subject to the CCPA.

What Documents You Actually Need

This is where it gets real. Here's what the regulations require you to create and maintain, broken into the three categories.

For Risk Assessments (deadline: now)

You need to conduct and document a risk assessment for each processing activity that presents significant risk to consumers' privacy. The regulations specify that this includes, at minimum, processing personal information for the purpose of profiling consumers, selling or sharing personal information, and using automated decisionmaking technology for significant decisions.

Each risk assessment must weigh the benefits of the processing against the risks to consumers' privacy. You need to document the assessment itself, the outcome, and your rationale. By April 1, 2028, you must submit an attestation to CalPrivacy confirming that required assessments were completed, along with a summary of your risk assessment information.

That means right now you should have: a risk assessment framework document that explains how you evaluate processing activities, individual risk assessments for each qualifying processing activity, and a system for tracking and updating these assessments over time.

For ADMT (deadline: January 1, 2027)

When your business uses ADMT to make a significant decision concerning a consumer, you must provide a pre-use notice. This notice must be provided before or at the point of using the ADMT, and it needs to explain what the technology is, how it's being used, and what kind of decision it's involved in.

Consumers must also have the ability to opt out of ADMT in certain circumstances. This means you need a documented opt-out process and a mechanism for consumers to exercise that right.

The documents you'll need here: a pre-use ADMT notice template, an opt-out mechanism and process documentation, internal policies for how your organization handles opt-out requests, and records of when and how notices were provided.

For Cybersecurity Audits (deadline: varies by revenue)

You'll need to conduct annual cybersecurity audits and submit a certification to CalPrivacy based on the revenue-tiered timeline described above. The audit must be thorough and the certification must be signed by a qualified individual.

CalPrivacy Is Not Playing Around

If you're wondering whether California actually enforces this stuff, consider what CalPrivacy has done in just the last six months.

They fined Tractor Supply Company $1.35 million for CCPA violations. They fined clothing retailer Todd Snyder $345,178 and required the company to overhaul its privacy practices. They fined American Honda Motor Co. $632,500. They forced a data broker called Background Alert to either shut down or pay a steep fine. And in January 2026, they issued two more decisions — fining Datamasters $45,000 and S&P Global $62,600 — and ordered Datamasters to stop selling all Californians' personal information entirely.

This is an agency that fined a Fortune 500 company, brought enforcement actions against more than ten data brokers in a single year, launched a bipartisan consortium with other state regulators, and now has finalized rules that give them explicit authority over how businesses use AI to make decisions about people.

They're also not the only enforcers. The California Attorney General retains independent enforcement authority under the CCPA.

What This Means for You Right Now

If you're reading this in March 2026, here's where you stand:

Risk assessments are already required. If you're processing personal data for profiling, targeted advertising, or AI-driven decisions and you haven't started documenting your risk assessments, you're behind. The submission deadline isn't until April 2028, but the compliance obligation started January 1, 2026. If CalPrivacy comes knocking tomorrow, you need to show that you've been conducting assessments since that date.

ADMT requirements start in nine months. January 1, 2027 sounds far away until you realize you need to identify every automated decisionmaking process in your business, draft and implement pre-use notices, build opt-out mechanisms, train your team, and document everything. Nine months is not a lot of time for all of that.

The CCPA penalty baseline increased in 2025. CalPrivacy announced increases to CCPA fines and penalties effective 2025. The statute allows for penalties of $2,500 per unintentional violation and $7,500 per intentional violation. When you process data for thousands of consumers, those numbers multiply fast.

What You Should Do This Week

First, figure out if you're covered. Check your revenue against the $25 million threshold. Count how many California consumers' data you process. If you're above the line, this applies to you.

Second, inventory your AI and automated decision-making. Every tool, every algorithm, every system that processes personal information to make or inform a decision about a consumer needs to be on a list. Our data mapping and AI system inventory template is designed specifically for this step — it gives you a structured format for documenting each system and the personal data it touches.

Third, start your risk assessments. For each processing activity involving profiling, targeted advertising, selling/sharing data, or ADMT, document the purpose, the data involved, the benefits, the risks, and your mitigation measures. Our California CCPA ADMT compliance package includes a risk assessment framework built around the regulation's specific requirements.

Fourth, start planning your ADMT notices and opt-out mechanisms. You have until January 2027, but the notice requirements are detailed and getting them right takes time. Our consumer rights kit covers opt-out processes, notice templates, and the request-handling procedures California's ADMT rules require.

None of this requires specialized legal training. It requires reading the regulation, understanding what it asks for, and writing it down. That's manageable — and now you know where to start.